Putting a property on the market isn’t a quick process. Sellers should prepare their property for the sale in good time to create great sales marketing material, prevent sales falling through and reducing the time to completion when a buyer is found. Joe Bell, part of D&R’s Agency Team, sets out some top tips.
Preparing to market:
- It is important to instruct a good firm of agents! D&R is the oldest firm of chartered surveyors in Scotland, and we have a dedicated sales team with a wide breadth of knowledge.
- Instruct a solicitor at the outset so any issues with the title and boundaries can be rectified before the property goes to market.
- Speak to an accountant about tax liabilities. How a property is sold can potentially affect the owners’ tax liability.
- If the property has grazing land and occupiers, formalise grazing agreements to help guarantee vacant possession and improve the saleability of your property.
- Residential property in Scotland will need a Scottish Home Report and in England, residential properties will require an Energy Performance Certificate prior to marketing.
- Get photography done when the weather is good! Getting professional photography carried out is essential to maximise interest from potential buyers, especially drone footage or walk-through property videos.
- An interactive floor plan is also a useful selling tool, allowing viewers to virtually tour the property.
Putting your property on the market:
Getting the marketing of your property right will result in a successful sale of your property and help it achieve its maximum value. First impressions are essential, this includes:
Photos of your property are the first thing your future buyer will see. We utilise professional photography and drone footage to show off your property at its best.
Bespoke brochures are essential to show off your property’s best features. Every brochure we create is unique to each property we sell.
Great marketing is an essential part of realising your properties true value. We use social media, the UK’s best property portals and traditional advertising to show your property to the largest audience possible.
The right asking price is the final key component, and potentially the most important. The balance is always to price it right to get a good level of interest, encourage viewings and build on a strong first impression.
Should you be considering a rural property purchase in 2022, our dedicated agency team is on hand to provide the expert advice that will help you achieve your objectives. For a confidential, no-obligation discussion please contact Joe Bell or a member of the Agency Team on 0131 449 1155.
